Online marketing might seem pretty simple until you try to make it work for your business using your own inhouse team of full time employees. There are just so many bases to cover and it seems, just when you think you’ve got something covered, it changes. That is how quickly the changes take place in this industry.
It would be helpful if we could just outline the entire process of doing online marketing using an inhouse team without getting caught in the details. Just a bare bones skeleton of the minimum requirements.
Here it is:
- The initial setting up of the team, processes is time consuming
- Ongoing management of people and campaigns
- Initial Learning
- Hiring / recruitment
- Testing the strategies
- Updating on learning
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