When asked about internet marketing job titles, I tend to be pretty cautious when replying. The reason is because, I have never been a big fan of job titles. They seem meaningless and superficial.
Atleast, that’s what I used to think.
However, over time, I do have come to realize that they do serve certain purposes. If you are running a business and building a team, they give structure to the team and organization. They make division of labor clear and easy.
Internet marketing job descriptions give an understanding of the roles in the firm and explain their functions in the team.
They also give an understanding of the internet marketing job profile which inturn is useful when it comes to recruitment.
However, having said that, it is better not to focus too much on superficial things like job titles and instead focus on the specialization, function and role that each team member plays. It is also important to understand how they all work with each other when executing an internet marketing campaign or project.
The internet marketing job requirements are pretty specific these days in accordance with the rapid evolution and refinement of the industry as a whole.
A friend of mine sent me a list of job descriptions in internet marketing. The purpose of this list is just to make people understand how specialized the functions and roles have become within this relatively new industry.
Just go through this list and use it for either creating new roles within your business or assign functions (that you may have previously missed) to someone on your team.
Internet marketing job responsibilities today require you to be an expert in a very narrow or niche segment of any one of the various digital marketing disciplines.
So, here it is…
List of job titles or descriptions in online marketing:
|1. Affiliate Marketing Manager||51. Paid Search Operations Manager|
|2. Analyst, Internet Strategy||52. Portal Product Manager|
|3. Associate Director, Web Communications||53. Portfolio Mgr. Web Analytics & Search|
|4. AVP, Interactive Marketing and New Media||54. Product Development Manager|
|5. Business Analyst – Ecommerce||55. Product Director, e-Marketing|
|6. Business Analyst – Web Analytics||56. Online Product Planner|
|7. Business Development Manager||57. Search Engine Marketing Specialist|
|8. Business Intelligence Manager – Internet Usage||58. Senior Analytics Consultant|
|9. Ecommerce Communication Manager||59. Senior Director, Research and Analytics|
|10. Consumer Acquisition Manager||60. Senior E-Commerce Marketing Coordinator|
|11. Content Analyst||61. Senior Manager of E-Commerce|
|12. Social Content and New Media Specialist||62. Senior Manager, Business Intelligence|
|13. Corporate Web Project Manager||63. Senior Manager, Web Metrics|
|14. Direct to Consumer Marketing Specialist||64. Senior Marketing Project Manager|
|15. Director of Internet Marketing||65. Senior Marketing Statistician|
|16. Director of Consumer Marketing||66. Senior Metrics Analyst|
|17. Director of Affiliate Marketing||67. Senior Online Marketing Analyst|
|18. Director of Online Business Development||68. Senior Online Marketing Specialist|
|19. Director of Business Intelligence||69. Senior Web Analyst|
|20. Director of Online Merchandising||70. Senior Web Analytics Consultant|
|21. Director of Search Technology||71. Specialist, Online Communications|
|22. Director of Web Analytics & Customer Loyalty||72. Sr Manager, Research and Analysis|
|23. Director of Web Analytics & Optimization||73. Sr. Manager – Internet Advertising|
|24. Director of Web Marketing||74. Sr. Manager – Online Analytics|
|25. Director, Digital Media||75. Sr. Manager, Web Analytics|
|26. Director, Digital Relationship Marketing||76. SVP, Digital Media Analytics|
|27. Director, eMarketing Strategy||77. Team Leader, Web Marketing|
|28. Director, Internet Development||78. User Experience Analyst|
|29. Director, Marketing Analytics||79. Vice President, Client Services|
|30. Director, Online Analytics||80. Vice President, Digital Media Analytics|
|31. Director, Online Sales and Marketing||81. Vice President, Marketing|
|32. Director, Web Analytics||82. VP and General Manager, eCommerce|
|33. Director, Web Marketing||83. VP Client Service and Analytics|
|34. Director, Web Research & Analytics||84. VP of eCommerce|
|35. Director, Web Services||85. VP Marketing and Products|
|36. Manager of Web Experience||86. VP of Information Systems|
|37. eBusiness Leader||87. VP of Online Marketing|
|38. Email Marketing Manager||88. VP of Internet Marketing|
|39. Group Manager, Interactive Marketing||89. VP, Product Development|
|40. Interactive Marketing Analyst||90. Web Analyst|
|41. Internet Marketing Analyst||91. Web Analytics Manager|
|42. Internet Operations Coordinator||92. Web Analytics Program Manager|
|43. Internet Services Manager||93. Web Communications Manager|
|44. Manager, Online Media Analytics||94. Web Content Specialist|
|45. Manager, Online User Experience||95. Web Development Manager|
|46. Manager, Web Site Measurement||96. Web Marketing Manager|
|47. Marketing Communications Manager||97. Web Metrics Analyst|
|48. Marketing Manager, Strategy & New Channel Development||98. Web Metrics Strategy|
|49. Online Marketing Manager||99. Web Performance Analyst|
|50. Online Merchandising Manager||100. Web Project Leader|
|101. Website Reporting Analyst|
(You would see most of these designations and roles in medium and large firms. They are very specialized positions that required a high level of expertise and experience.)
Smaller firms just have people who can do multiple things that are usually done by several different specialists in larger firms.
As you can image, if you want to build an in-house team to do it, it is going to be very difficult and expensive to build an experienced team with all of these skills.
For most businesses out there, it would be best to just find the right people to outsource to.
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