List Of Internet Marketing Job Titles Or Descriptions:

When asked about internet marketing job titles, I tend to be pretty cautious when replying. The reason is because, I have never been a big fan of job titles. They seem meaningless and superficial.

Atleast, that’s what I used to think.

However, over time, I do have come to realize that they do serve certain purposes. If you are running a business and building a team, they give structure to the team and organization. They make division of labor clear and easy.

Internet marketing job descriptions give an understanding of the roles in the firm and explain their functions in the team.

They also give an understanding of the internet marketing job profile which inturn is useful when it comes to recruitment.

However, having said that, it is better not to focus too much on superficial things like job titles and instead focus on the specialization, function and role that each team member plays. It is also important to understand how they all work with each other when executing an internet marketing campaign or project.

The internet marketing job requirements are pretty specific these days in accordance with the rapid evolution and refinement of the industry as a whole.

A friend of mine sent me a list of job descriptions in internet marketing. The purpose of this list is just to make people understand how specialized the functions and roles have become within this relatively new industry.

Just go through this list and use it for either creating new roles within your business or assign functions (that you may have previously missed) to someone on your team.

Internet marketing job responsibilities today require you to be an expert in a very narrow or niche segment of any one of the various digital marketing disciplines.

So, here it is…

List of job titles or descriptions in online marketing:

1.  Affiliate Marketing Manager 51. Paid Search Operations Manager
2.  Analyst, Internet Strategy 52. Portal Product Manager
3.  Associate Director, Web Communications 53. Portfolio Mgr. Web Analytics & Search
4.  AVP, Interactive Marketing and New Media 54. Product Development Manager
5.   Business Analyst – Ecommerce 55. Product Director, e-Marketing
6.   Business Analyst – Web Analytics 56. Online Product Planner
7.   Business Development Manager 57. Search Engine Marketing Specialist
8.  Business Intelligence Manager – Internet Usage 58. Senior Analytics Consultant
9.  Ecommerce Communication Manager 59. Senior Director, Research and Analytics
10.  Consumer Acquisition Manager 60. Senior E-Commerce Marketing Coordinator
11.  Content Analyst 61. Senior Manager of E-Commerce
12.  Social Content and New Media Specialist 62. Senior Manager, Business Intelligence
13. Corporate Web Project Manager 63. Senior Manager, Web Metrics
14. Direct to Consumer Marketing Specialist 64. Senior Marketing Project Manager
15. Director of Internet Marketing 65. Senior Marketing Statistician
16. Director of Consumer Marketing 66. Senior Metrics Analyst
17. Director of Affiliate Marketing 67. Senior Online Marketing Analyst
18. Director of Online Business Development 68. Senior Online Marketing Specialist
19. Director of Business Intelligence 69. Senior Web Analyst
20. Director of Online Merchandising 70. Senior Web Analytics Consultant
21. Director of Search Technology 71. Specialist, Online Communications
22. Director of Web Analytics & Customer Loyalty 72. Sr Manager, Research and Analysis
23. Director of Web Analytics & Optimization 73. Sr. Manager – Internet Advertising
24. Director of Web Marketing 74. Sr. Manager – Online Analytics
25. Director, Digital Media 75. Sr. Manager, Web Analytics
26. Director, Digital Relationship Marketing 76. SVP, Digital Media Analytics
27. Director, eMarketing Strategy 77. Team Leader, Web Marketing
28. Director, Internet Development 78. User Experience Analyst
29. Director, Marketing Analytics 79. Vice President, Client Services
30. Director, Online Analytics 80. Vice President, Digital Media Analytics
31. Director, Online Sales and Marketing 81. Vice President, Marketing
32. Director, Web Analytics 82. VP and General Manager, eCommerce
33. Director, Web Marketing 83. VP Client Service and Analytics
34. Director, Web Research & Analytics 84. VP of eCommerce
35. Director, Web Services 85. VP Marketing and Products
36. Manager of Web Experience 86. VP of Information Systems
37. eBusiness Leader 87. VP of Online Marketing
38. Email Marketing Manager 88. VP of Internet Marketing
39. Group Manager, Interactive Marketing 89. VP, Product Development
40. Interactive Marketing Analyst 90. Web Analyst
41. Internet Marketing Analyst 91. Web Analytics Manager
42. Internet Operations Coordinator 92. Web Analytics Program Manager
43. Internet Services Manager 93. Web Communications Manager
44. Manager, Online Media Analytics 94. Web Content Specialist
45. Manager, Online User Experience 95. Web Development Manager
46. Manager, Web Site Measurement 96. Web Marketing Manager
47. Marketing Communications Manager 97. Web Metrics Analyst
48. Marketing Manager, Strategy & New Channel Development 98. Web Metrics Strategy
49. Online Marketing Manager 99. Web Performance Analyst
50. Online Merchandising Manager 100. Web Project Leader
101. Website Reporting Analyst

(You would see most of these designations and roles in medium and large firms. They are very specialized positions that required a high level of expertise and experience.)

Smaller firms just have people who can do multiple things that are usually done by several different specialists in larger firms.

As you can image, if you want to build an in-house team to do it, it is going to be very difficult and expensive to build an experienced team with all of these skills.

For most businesses out there, it would be best to just find the right people to outsource to.


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