7 Statistics To Show Why First Place In Internet Marketing Is More Important Than Ever:

People who have been in this industry for quite some time would know that it is becoming increasingly difficult to compete unless you have first place in internet market. Although this has always been true, it is now more true than ever before.

The Online marketing space has really matured in the last few years and it has become difficult for small businesses to compete against the bigger firms who can easily pay a lot more for online advertising or for SEO.

If you want to really understand why first place is important in online marketing, just take a look at some of these statistics:

  • The Value of Google Result Positioning

The top spot drove 34.35% of all traffic in one sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together. [Source]

  • Google’s Search Share

In November, Google accounted for more than two-thirds – 66.2 percent – of organic searches in North America [Source]

  • The Runner Up

Regardless, it is worth pointing out that the combined search share of Yahoo! and Bing now accounts for as much as 28.2 percent of organic searches in that same period. Remember that Bing is now powering all Yahoo! search results in the US and Canada [Source]

  • PPC as Sales Gateway

Among 473 companies surveyed in the DMA’s 2010 Response Rate Trend Report, paid search had an average cost per click of $3.79, with a 3.81 percent conversion rate. [Source]

  • Using Organic Search for Research

57 percent of respondents to the E-Tailing Group survey started their research on a product or service with a search query. [Source]

  • The Adoption of Earned Media

Nearly three-quarters of US companies with a social media strategy used earned media (content that will naturally attract consumers) in their campaigns, making it the most common type of content used, according to a June 2010 study by King Fish Media, HubSpot and Junta42. [Source]

  • The Growth of Mobile Search Activity

Based on the trends, Performics projects that mobile search clicks could be greater than 16% of all Google search clicks (mobile + desktop) by the end of 2011. [Source]


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