The online marketing industry changes pretty rapidly and unless you can keep up to the changes, you should outsource it to someone who can.
How Internet Marketing Changes And How It Makes Things Difficult For You
These are just few of the changes or updates Google made (to their search engine) in 2009, 2010 and 2011:
2011:
Algorithm updates:
- Pagination elements
- Expanded sitelinks
- Panda goes global
- Panda 2.3
- Google +
- Panda 2.2
- Schema.org
- Panda 2.1
- Panda 2.0
- +1 button
- Panda/farmer
- Attribution update
- Overstock.com penalty
2010:
- Social signals
- Negative reviews
- Instants previews
- Google instant
- Brand update
- Caffeine (rollout)
- May day
- Google places
2009:
- Real time search
- Caffeeine (preview)
- Real-canonical tag
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List Of All articles:
Downloads:
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33 Statistics You Should Know About Online Marketing
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