It is important to understand online user behavior and the changes that have happened recently in web user behaviour.
Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years:
- 78% of Internet users conduct product research online.
- 78% of business people use their mobile device to check email.
- 40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.
- 91% of email users have unsubscribed from a company email they previously opted-in to.
- 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
- 57% of businesses have acquired a customer through their company blog.
- 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
- Companies that blog get 55% more web traffic.
- 200 Million Americans have registered on the FTC’s “Do Not Call” list.
- 57% of of consumers start their research on a product or service with a search query.
- 70% of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision.
- 89% of searchers will modify their search and try again if at first they don’t succeed, 79% will try a different search engine. Thus, 9 out of 10 trust that the information they seek is available to them via internet
- Hubspot research
Web Searcher Tenacity:
According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, 89% will modify their search and try again if at first they don’t succeed, 79% will try a different search engine [Source]
The Speed of Google Instant Previews:
With Instant Previews, Google matches a search query with an index of the entire web, identifies the relevant parts of each web page, stitches them together and serves the resulting preview completely customized to a search—usually in under one-tenth of a second. [Source]
Power of a Facebook Referral:
Nearly 70 percent of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision. [Source]
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