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16 Web User Behavior Statistics You Should Know – Online User Behaviour Analysis:

Content Marketing

It is important to understand online user behavior and the changes that have happened recently in web user behaviour.

Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years:

  •  78% of Internet users conduct product research online.
  •  78% of business people use their mobile device to check email.
  •  40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  •  91% of email users have unsubscribed from a company email they previously opted-in to.
  •  84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  •  57% of businesses have acquired a customer through their company blog.
  •  67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
  •  The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  •  Companies that blog get 55% more web traffic.
  •  200 Million Americans have registered on the FTC’s “Do Not Call” list.
  • 57% of of consumers start their research on a product or service with a search query.
  •  70% of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision.
  •  89% of searchers will modify their search and try again if at first they don’t succeed, 79% will try a different search engine.  Thus, 9 out of 10 trust that the information they seek is available to them via internet

Sources:

  1. Hubspot research
  2. http://www.komarketingassociates.com/blog/10-search-engine-marketing-statistics-for-b2b-marketers-to-begin-2011/

Web Searcher Tenacity:

According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, 89% will modify their search and try again if at first they don’t succeed, 79% will try a different search engine [Source]

The Speed of Google Instant Previews:

With Instant Previews, Google matches a search query with an index of the entire web, identifies the relevant parts of each web page, stitches them together and serves the resulting preview completely customized to a search—usually in under one-tenth of a second. [Source]

Power of a Facebook Referral:

Nearly 70 percent of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision. [Source]

 

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