There are several issues that a business owner should consider when trying to build an online marketing team inhouse to carry out internet marketing.
One of them being, losing focus on your core competency and getting distracted by spending time, money, effort and other resources on online marketing efforts in your business.
The downsides of straying away from your core competency:
- Will distract you
- Lose focus
- Too expensive
- Increase complexity
- Increase time
- Increase stress
- Increase management
- Will become too slow
- Less competitive since competitors focus
- Losing on the vendors available
So, what is the solution to these problems? How do you manage losing focus in your business?
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